While working for Moinhos Velhos, I had the opportunity to develop a wellness-focused content strategy that resonated with guest experiences at the retreat. Within the first month of managing the retreat’s social media accounts, I launched and built the brand’s TikTok from the ground up, producing the account’s highest-performing videos to date, and scaled the Instagram presence through original videography and photography, driving a 67.4% increase in profile activity within the first month.
Check out a few pieces of content I created and shared across platforms while living in Lagos, Portugal, for Moinhos Velhos.